What is SEO

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation is a critical component of any business that wants to grow and succeed – it’s the process of increasing the ranking of a website in search results when certain keywords or phrases are searched for. More than 8 out of 10 people in Great Britain use the internet daily and 2.3 million Google searches take place across the world every second, so it’s important to make sure that your business is easy to find on search engines.

Inbound marketing has been found to be more effective than outbound marketing, with marketers reporting a higher close rate for SEO leads compared to outbound leads (source: Search Engine Journal). Putting time and money into your SEO can drastically increase visits to your website and, hopefully, sales. Plus, the benefits of seeing your company listed on the first page of Google search results are endless. 1% of organic search users click to the second page of search results (source: Marketing TechBlog) – this means that an astounding 99% of users will not see your website if you are not on the first page. Being easy to find on search engines will increased your credibility as a key player in your industry – if you are listed higher than your competitors, it’s very likely that users will click on you first.

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To find out how easy it is for prospects to find you, carry out a few Google searches (in an incognito window – otherwise Google will tailor search results to suit you!) and see where you sit in the results. Make sure you Google words and phrases that you would search if you were a prospect wanting to find your product/service. For example, if we wanted to find out how we were doing in search results, we would search for phrases such as “Web Design Frome” – the main product and location is usually a good place to start.

Still not convinced? Feel free to get in touch with the team at Stellasoft for further information and advice.

 

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