How to Freshen Up Your Brand Image Without a Complete Rebrand
It happens to all of us – we start to notice that our branding is looking a little tired, or we simply get bored of it and feel that everyone else is probably bored of it too. It’s tempting just to scrap your existing brand entirely and build a new one, but this is probably a bad idea, especially if you are a fairly established business.
Customers will be used to your current branding, so it would be wise to stick to the same theme in order to stay recognisable to them. Rebranding can also be a time-consuming and expensive process, which is best to be avoided when it isn’t necessary.
