Instagram: Algorithm Vs Chronological Feeds

Instagram has been on the receiving end of a lot of complaints from social media marketers over the past year. Since it rolled out it’s algorithm-driven feed in 2016, users have been irritated (to say the least) by the appearance of posts from days, and sometimes weeks ago in their feeds, arguing that they aren’t seeing posts from many accounts that they follow and that it’s harder to increase engagement.

In an attempt to address these complaints, Instagram recently announced that it would begin to push newer posts to the top of people’s feeds. It isn’t the complete 180° back to chronological feeds that many users were hoping for, but it’s enough to stir up some excitement around the prospect of a return to chronological feeds in the future.

But which is better: chronological feeds or algorithm-driven feeds? Read more