Building a Twitter following can be quite challenging, especially if you are a small business or a startup. Having a social media presence has become a fundamental marketing strategy – it offers infinite possibilities of business growth, lead generation and increased search engine ranking. If you aren’t using Twitter to grow your business online then you’re certainly missing a trick!
We have lined up a few tips that will help you navigate through the maze that is Twitter – and hopefully come out the other side with some new clients!
1. Posting to your timeline consistently is critical
This is one of the most important elements of any social media strategy. It is important that you are consistent with the content you post – posting on a regular basis will increase the amount of followers you gain and the engagement your posts receive. Start planning what you will tweet and when and consider using tools in order to automate this process and keep on top of things. It’s also wise to identify the times when most users are online to ensure that as many people see your tweets as possible.
2. Contribute valuable content
The content you tweet is important – try posting informative tweets that your followers will learn from and appreciate. Remember that your followers must benefit in some way from following you!
3. Be genuine
Being personable is a crucial element of tweeting – your followers want to know that there is a real person behind the account that will engage with them. Make sure your account has a personality!
4. Use targeted hashtags
Using hashtags in your tweets is a great way to increase your tweets visibility. They expose your tweet to other users who are searching for that key phrase – so make sure you do some research into popular trends, not only within your industry but on Twitter as a whole.
5. Customise your profile
The appearance of your profile is very important – use your brand colours, your logo and include your contact information so that your profile is instantly recognisable.
6. Follow and engage with other users on Twitter
Engaging with other users on Twitter is an effective way to increase your brands recognition, start conversations, share content and let other users know that you like their content – they may start engaging with your posts, or even give you website a visit!
7. See what other people are doing
Invest some time into researching what other companies are up to on Twitter – is what they’re doing working? If so, it might be worth taking a leaf out of their book and posting similar content – just note that what works for some businesses might not work for others. It’s all about trial and error!
Check our blog regularly for more helpful tips!