If your blog isn’t getting the hits that you think it deserves, then something needs to change. The first thing to do is to identify where you’re going wrong – then you need to do something about it.
Are you making any of these mistakes that bloggers often make?
You don’t have a blog at all
All businesses can benefit from a blog – it can be an important source of traffic for your site, and it can create a loyal following that will keep returning to your site.
You’re too focused on a schedule
Maybe you’ve read about the importance of “blogging consistently” and you’ve been told that you need to post at least 2-3 times a week.
If you can do this, then great! But most just don’t have the ability to dedicate that much time to their blog a week – or they aren’t spending enough time on each blog post.
When you post frequently, often, quality can be sacrificed for quantity – and this is not a sacrifice that you should be willing to make! Even 1 excellent blog post a month is better than 3 hastily-written posts. Aim to be consistent, but prioritise producing quality content that is informative and interesting. Even if you only post every fortnight, you can still promote past blog posts in the meantime.
Speaking of which, your content isn’t high quality
Writing a good blog post should take time and effort. No matter how much you know about a subject, you should do some extra research, plan carefully, and read through your writing before you post.
For some tips on writing great content, check out this blog post:
You use pop-ups
So, someone has clicked on your blog and they’re about to click on a blog post that looks interesting…and then they’re stopped in their tracks. A huge box has appeared telling them to subscribe to your newsletter if they want blog posts delivered straight to their inbox every week. But the problem is, they haven’t even read one post yet, so how would they know if they want to read more?
Now they’re just scrambling around trying to find out how to close the pop-up, or worst yet, they just close the web page out of pure irritation.
Don’t interrupt people who are reading your blog with pop-ups – it’s annoying, and everyone knows it’s annoying from experience. If they like your content, they may just subscribe to your newsletter off their own backs – but they almost certainly won’t if you annoy them.
You’re not sharing regularly on social media
How can you expect your blog to get views if you’re not telling people about it? Take the time to grow your following on social media channels, and share your blog posts with your audience regularly.
To find out more about the importance of social media, check out this blog post:
You’re using your blog to market your products/services
Your blog should be a place to share interesting and informative posts related to your industry – it shouldn’t be a place to directly sell to people.
The occasional link to a product or a namedrop is ok when it’s relevant, and company news is also fine, but long posts about how great your company is probably won’t do anything for your sales, and won’t build up a long-term following.
Your blog is a bit boring
Yes, your readers are looking at your blog to gain useful knowledge about your industry, and this should be the basis of your blog. But it shouldn’t be all that’s on there.
Sharing opinions, fun facts, and interesting office stories will also grab the attention of visitors, and will help to make them remember you. If it’s interesting to you, it’ll probably be interesting to someone else too – so share it!